Every year during the winter holiday season, as part of their marketing strategy, Gettysburg creates a holiday video that celebrates the community of the College and the many different aspects of campus. This year, we collaborated with the College’s Creativity & Innovation Lab to create a one-of-a-kind snow globe featuring the iconic structure of Pennsylvania Hall.

The concept was inspired by the memories and awe that comes from a snow globe, seeking to capture the child-like wonder that a simple shake can create, inviting a warmth and simplicity to the video and to all those involved in filming. I envisioned the snow globe traveling around campus, finding its way to offices, residence halls, our own Majestic Theater, and even the President’s house. And to further capture the magic within the video, I wanted each scene to have a specific or hidden transition, giving the feeling that the snow globe was traveling of its own accord and being shared across campus.

The journey of the snow globes ends as it comes to rest in a snowy, table-top village of the College, complete with wooden house replicas of some of the iconic buildings on campus and a working miniature train set.

The video launched on the College’s Youtube channel in December 2022, as well as being sent out as part of an email campaign from the President’s Office to students, staff, and alumni.