As part of the implementation of Gettysburg College’s new strategic plan and brand direction, they sought to have a video created that embraced and expounded on the underlying themes and promises of A Consequential Education; an education that enriches the mind, deepens the heart, and strengthens the capacity to act. Gettysburg College understands that there is boundless potential within each student that walks through its historic halls, and they aim to help each and every one flourish through their experiential and immersive education.

To showcase the concept of boundless potential and flourishing, we wanted to use visuals that were disruptive and emotionally striking, while still displaying various aspects of the Gettysburg experience. To do this, I used a double exposure technique using footage shot of those different aspects of campus within silhouettes of a diverse range of Gettysburg College students set to an original script read by the same students, encompassing many different types of unique experiences and paths that can be found and explored at the College.

To further set Gettysburg’s location and historic presence, I opened with a layered motion graphic that included phrases from the Gettysburg Address - the words that have inspired much of Gettysburg path and charge to “…be dedicated to here to the unfinished work…”

The video worked in conjunction with the launch of the new brand and distinction work, and also coincided with the visuals of the Winter Magazine that utilized the same double exposure technique, creating a unique yet cohesive visual brand identity for the College.

This video received a Gold award for Short-form Video at the 2023 CUPRAP “CUPPIE” Awards, a program for higher education marketing professionals in the Mid-Atlantic.

Gettysburg College ‘A Consequential Education’

Brand Video // Gettysburg College // Spring 2022